Last Updated: January 21, 2025
At Techprime Magazine, we use cookies and similar technologies to enhance your browsing experience, analyze site performance, and support advertising efforts. This Cookie Policy explains what cookies are, how we use them, and how you can control them.
We may update this policy periodically. The “Last Updated” date above indicates the most recent revision.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They help remember preferences, improve functionality, and support personalization.
- First-party cookies: Set by techprimemagazine.com directly.
- Third-party cookies: Set by services we use, such as advertising and analytics partners.
Types of cookies:
- Session cookies: Temporary and deleted when the browser is closed.
- Persistent cookies: Stored on your device until manually deleted or they expire.
2. Similar Tracking Technologies
We also use additional technologies for analytics, security, and advertising:
- Web Beacons (Pixel Tags): Transparent images used to track engagement, such as email opens.
- SDKs: Embedded code in mobile apps for tracking usage and performance.
- Local Shared Objects (Flash Cookies): Store settings like video preferences.
- HTML5 Local Storage: Enhances loading performance and offline access.
- Fingerprinting: Identifies devices using their unique configurations.
- Device Identifiers: Unique advertising IDs such as Apple’s IDFA or Google’s AAID.
3. How We Use Cookies
A. Strictly Necessary Cookies
These are essential for the basic functioning of the site and cannot be disabled.
| Cookie | Type | Source | Purpose | Expiry |
|---|---|---|---|---|
| suid | Third-party | simpli.fi | Stores session ID | 1 year |
| li_gc | Third-party | linkedin.com | Stores consent status | 6 months |
| __cf_bm | Third-party | onesignal.com | Detects bots | 30 minutes |
| _csrf | First-party | techprimemagazine.com | Prevents CSRF attacks | Session |
| akamai_dsa | First-party | Akamai | Enables content caching | 1 month |
B. Analytical/Performance Cookies
Help us understand user behavior and improve site performance.
| Cookie | Type | Source | Purpose | Expiry |
|---|---|---|---|---|
| _ga | First-party | Google Analytics | Distinguishes users | 13 months |
| _gid | First-party | Google Analytics | Tracks page views | 1 day |
| AMP_TOKEN | First-party | Google Analytics | Manages AMP client ID | 1 hour |
| _io | First-party | IO Technologies | Analyzes traffic | 1 year |
C. Functionality Cookies
Support personalization and user-specific settings.
| Cookie | Type | Source | Purpose | Expiry |
|---|---|---|---|---|
| audit | Third-party | rubiconproject.com | Records cookie consent | 1 year |
| PugT | Third-party | pubmatic.com | Limits sync frequency | — |
| mf_user_id | First-party | Sendios | Enables user-specific features | 1 year |
D. Targeting/Advertising Cookies
Used to deliver ads tailored to your interests.
A full list of advertising and data partners is available via our Consent Management Tool.
4. How to Manage Cookies
A. Consent Management Tool
Click the cookie settings icon at the bottom-right of any page to customize your preferences. Note that strictly necessary cookies cannot be disabled.
B. Browser Settings
You can manage or block cookies directly through your browser settings:
- Chrome
- Firefox
- Safari
- Microsoft Edge
- AboutCookies.org – Full Guide
Disabling cookies may impact your user experience.
C. Analytics & Ad Preferences
- Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
- To disable personalized ads:
- Apple: Settings > Privacy > Apple Advertising
- Android: Settings > Google > Ads > Opt out
D. Industry Opt-Out Tools
You can opt out of interest-based advertising through these initiatives:
- Network Advertising Initiative
- Digital Advertising Alliance (DAA)
- Canadian DAA
- European DAA
- DAA AppChoices
5. Questions or Concerns?
For questions about cookies or data usage, contact us at:
info@naipepper.com