“Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength and Success – For men and women,” Trump wrote.
US President Donald Trump has expanded his portfolio of branded merchandise by launching a new line of fragrances, dubbed “Trump Fragrances.”
The launch includes high-end perfumes bearing the name “Victory 47-45” available in male and female versions.
According to The Hill, Trump promoted the new products Monday evening on his Truth Social platform, briefly shifting focus from his usual political messaging to market the perfumes.
“Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!”
The fragrances are exclusively available through the website getTrumpFragrances.com, a retail hub featuring Trump-branded luxury items.
High-End Branding and Symbolism
The flagship scent, “Victory 47-45,” is priced at $249 (Sh32,246) per bottle.
The name references Trump’s two presidential victories, first as the 45th U.S. president (2017–2021) and again as the 47th, following his return to office in 2024.
Each bottle is shaped like a golden statuette of Trump in a business suit, with his iconic signature embossed at the base.
Another product on the site is the “Trump” fragrance, which sells for $199 (Sh25,741).
It comes in a clear glass bottle featuring an image of Trump raising a clenched fist under the slogan “Fight, Fight, Fight.”
This branding nods to the assassination attempt he survived in July 2024, during a campaign rally in Butler, Pennsylvania, an event that became a defining moment in his reelection campaign.
The site also previously featured a now sold-out “Victory” cologne, housed in a gold bottle topped with a sculpted bust of the former president.
Who’s Behind the Brand?
The fragrances are being sold by 45Footwear LLC, a company that has worked with Trump on previous branded ventures, including sneakers and luxury watches.
These items were also promoted during Trump’s 2024 reelection campaign.
According to disclosures on the website, 45Footwear LLC is not owned, managed, or controlled by Trump, the Trump Organization, or CIC Ventures LLC, another entity involved in licensing Trump’s name, image, and likeness.
However, CIC Ventures receives compensation for the branding deal.
This merchandise launch reflects Trump’s ongoing use of personal branding and product licensing as a political and commercial strategy, blurring the line between campaign identity and consumer marketing.